Serena Williams: Preparing to Launch Her Own Beauty Line

Written by on March 31, 2018

Serena Williams:

Preparing to Launch Her Own Beauty Line

By: Turjemia Flowers



Serena Williams is currently on the verge of releasing a line of makeup and hair care products. She recently filed legal paperwork to trademark, “Aneres,” – which is Serena spelled backwards. Securing her brand “Aneres,” with new legal documents for the purposes of 18 different beauty categories. She’s utilizing her entrepreneurial spirit by creating a line of “makeup kits comprised of eyeshadow, lipstick, lip gloss, eyeliner, powder, foundation, and mascara; hair shampoo; hair rinses; hair sprays; and hair gels. She’s also planning to release bath soaps as well as many other skin care products.  


Will the tennis superstar’s cosmetic line be as big as Fenty? True fans are aware that Serena Williams is not new to the beauty business. Not only is she a tennis superstar, mom and newlywed, in 2010, she decided to become a nail technician, according to HuffPost. She’s known for her bedazzled nails while playing during tournament matches on the tennis court. There are many speculations that nail polish also might be in Aneres’s near future. She’s the only tennis player in the Open Era to win a total of 23 Grand Slam titles. With the exception of launching a brand new beauty line, it makes us wonder if there is anything that Serena Williams cannot do?



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